“I thank God for Judd Apatow,” Zack and Miri director Kevin Smith has told N.Y. Times reporter David Itzkoff, “because he shattered what I assumed was a $30 million ceiling.” The story is basically about how the Apatow imprint is all over under-30 humor these days, and how the Apatow brand “has reinvigorated Hollywood’s appetite for R-rated humor,” and how Smith may not be getting full credit for working in this vein before Apatow started mining it. Caution: Itzkoff’s story is dated 10.24. Three days ago!