In the midst of moving from Los Angeles to Connecticut last July, I forgot to renew my DBA (“doing business as”) certification. I’ve just been told by my principal bank that I have to re-file and re-validate the DBA thing. That means slogging it out yourself and paying a $150 fee to one of those agencies who do it for you. If you know anything about slogging it out on your lonesome you know you have to spend hours online to figure out the process, which usually culminates in physically travelling to some godforsaken Kafka-esque government office and waiting in line…soul-suffocating misery for everyone involved, including the clerks.
