“DreamWorks’ big-budget bet, Monsters vs. Aliens, has faced one hurdle after another — including a whipping from the blogosphere over its extravagant Superbowl ad in January,” The Wrap‘s Carolyn Guardina reports. “But now comes the worst news yet: Fewer than half of the theaters that were supposed to be ready for digital 3D projection will be ready by the movie’s release on March 27.
“DreamWorks announced a year ago that it expected 5,000 theaters to be 3D-ready for a wide 3D opening of Monsters. But the economic recession has further delayed the already-long-delayed conversion of movie theaters to digital projection.
Expectations have been revised downward.”