How to explain the $55 million earned this weekend by Paranormal Activity 3? Even with the Catfish guys (Ariel Schulman, Henry Joost) directing I felt no particular hunger to see thing. We all know the routine with these films so what was the big deal with this one?

The reviews were good for the most part but they werent ecstatic — it only managed a Rotten Tomatoes score of 72%, which means dissent in the ranks. And it only got a lousy C-plus CinemaScore, which, if you know anything about CinemaScore grades, is more or less a “fail.”