With Sony distribution joining forces with MGM, the James Bond franchise (presumably in the form of Bond 23 with Daniel Craig starring and Sam Mendes directing) is alive again. On 10.5.12 the 007 franchise will be a half-century old. It won’t die. I thought the brand was over when George Lazenby came along, but the dry comedic tone of The Spy Who Loved Me re-energized it. Then I thought it was over 20 years ago and along came the Pierce Brosnan phase. And then Casino Royale revived things again. So what do I know?