What does it mean when a plurality of mainstream media types decide that a certain critically lauded, high-profile biopic by a major-brand, boomer-aged filmmaker…a film that Average Joes & Janes are not exactly rushing out to see (the reception so far has been West Side Story-ish)…what does it mean when a film that, by the measure of Howard Hawks, has three good scenes (Judd Hirsch rant, Nazi war film shoot in the Arizona desert, John Ford barks out lesson about horizon lines) and several meh ones…a “good” but subdued Amarcord film that unfolds in a reasonably compelling fashion but isn’t, on its own story terms and minus the Spielberg coat of arms, what anyone would call a fascinating tale…

What does it mean when the go-along media bros decide nonetheless that this is the safest, most reliable, most steady-as-she-goes Oscar pony to get behind?

I’ll tell you what it means. It means that elite brand fortification matters to a lot of people. Speaking as one who’s been proud to self–identify as an honorary Jew since the ‘70s, I understand it all.