Sam Mendes directed this Apple face-time iPhone4 ad, which goes on for 1 minute and 52 seconds. It’s enough to make you want to start your own Fight Club. Hello, the world gets it at the 30-second mark! The ad starts to feel a bit tiresome at 45 seconds, and by the one-minute mark it’s like “okay, cool…enough.” And that’s when the torture starts — 52 seconds more! And Mendes didn’t realize this?
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