Nikki Finke is reporting/opining that Warner Bros’ and Tim Burton’s Dark Shadows is a shortfaller with about $28 million expected by Sunday night. Divide that figure by 3,755 screens and you’ve got an average of $7456 — not terrible but the droll Johnny Depp vampire comedy was predicted to earn a minimum of $35 million, Finke writes, and it should have opened to at least a $40 to $50 million, especially given the $150 to $175 million cost.

All I know is that I felt intrigue and interest all along but almost everyone I’d read or heard from in the weeks before the opening was dumping on it sight unseen. This weekend’s earnings are about those downish feelings and not the reviews. So what happened? My moderately pleased or placated review ran two days ago.