“Swift and sure, Drag Me to Hell unfurls in vertiginous, comic-book frames, like a long-lost issue of Tales From the Cryptwrites N.Y. Times critic Jeannette Catsoulis. “Neither small humans nor smaller animals are exempt from the carnage, which is orchestrated by director Sam Raimi and his screenwriting sibling, Ivan.

“As for Alison Lohman, she suffers the indignities of the genre like a champ, morphing from mouse to hellion as her expiration date approaches. And while no one will mistake her journey — whose title sounds like a desperate plea from the director’s fan base — for a masterpiece, the movie has a crackpot vitality that breaches our defenses.

“In films like Darkman and the thematically similar Spider-Man 2, Mr. Raimi revealed a gift for merging the human and the fantastic, sustaining poignant love stories in the midst of horror and revenge. His talent is greater than this, but for now this will do.”

Catsoulis is an excellent writer and critic, but how come Scott and Dargis fobbed this one off?