The fashion-realm hottie factor in Nicholas Winding Refn‘s The Neon Demon (Amazon, presumably June or July) is unmistakable and not unwelcome, and as misleading or deceptive as trailers often are this doesn’t look quite as unhinged as I thought it might be, given the grotesque excesses of Refn’s Only God Forgives. The bleachy white light is agreeable for some reason.

“There’s something about the light…you can call it artificial light, but I guess all light is artificial besides the sun…and the neon quality of it. [There’s] something about those colors that attracts and repulses at the same time. And then there’s the demon part. What is the demon within? What is the demon on the outside? Is it ego? It may be a fear of death. Or desire. It’s all sorts of fun stuff.” — Neon Demon costar Keanu Reeves.