The Soho Apple store guys made a point of not allowing anyone sitting in the front “reserved for media” row to ask a question of Social Network director David Fincher and star Jesse Eisenberg. So all my questions went un-asked. The thing that surprised me was Eisenberg’s admission that he hasn’t seen the film yet, but will probably see it at tomorrow night’s New York Film Festival premiere screening. With a certain trepidation, I sensed.

Social Network director David Fincher( l.), star Jesse Eisenberg (r.) during this afternoon’s Soho Apple store appearance — Thursday, 9.23, 5:45 pm.

Fincher, Eisenberg, Rolling Stone critic and moderator Peter Travers.