Toronto Film Festival reviews for Matthew Weiner‘s You Are Here weren’t so hot. “Sorry misfire,” “middling mediocrity,” “shockingly inept,” “moments of dramatic clarity are swarmed by strange ideas that don’t make much sense when examined at closer range,” etc. So how does a justly praised creator of one of the best dramatic series of the 21st Century (i.e., Mad Men) manage to drop the ball this profoundly? It probably has something to do with the fact that it’s a lot harder to compress everything (plot, theme, atmosphere, message) you want to convey into a 110-minute film than to express it within 10 or 20 hours of longform.