Hats off to Paramount marketers for their brilliant Wolf of Wall Street one-sheets. They’re appealing to the empty Coke bottles out there by suggesting it’s The Hangover meets Wall Street (i.e., a rollicking, bacchanalian, ape-crazy Roman orgy of absurd wealth, blowjobs and dwarf-tossing) instead of Wall Street meets Goodfellas, which indicates a somewhat darker journey. (At least during the second half.) Not a hint of moral complexity or impending doom or Monday-morning anxiety — that‘s the way to reach the under-35s, you bet. I’m not being facetious — this is a very, very smart campaign.
