Mixed reaction, not-so-hot buzz, uh-oh, “exhibitors were grumbling,” etc. Most Cinemacon journos reported this story in lockstep. They sniffed the room and asked around, and they weren’t wrong. But they all tweeted the same damn summary or close to it, which suggests they did a lot of talking to each other. As I wrote a few hours ago, the 48 fps 3D Hobbit reel did gave a kind of high-def video, “too real” quality…but it’s also amazing. A huge game changer. Younger viewers are going to go nuts for it, trust me.
