Alec Baldwin delivered a good, believable pitch for Rise of the Guardians, an animated Paramount/DreamWorks feature that was promoted this morning at the Espace Miramar. Director Peter Ramsey and costars Chris Pine and Isla Fischer also took the stage following 3D product reel (which looked highly engaging and polished and whatnot), but Baldwin brought it home. He was his usual quippy, sardonic self, but mainly he convinced that Rise is a cut or two above the usual family stuff and far from a parent punisher.

I thought I might see James Toback‘s cameras shooting Baldwin at this event. I wrote two days ago that he and Baldwin are currently shooting a semi-improvised feature called Seduced and Abandoned, about raising film funding during the Cannes Film Festival.

Rise of the Guardians, which was also product-reeled at Cinemacon, will open on 11.21.12. It’s based on William Joyce‘s The Guardians of Childhood book series, and is basically the leading mythical figures of childhood — Santa Claus or “North” (played by Baldwin), the Easter Bunny (Hugh Jackman), the Sandman, Jack Frost (Pine) and the Tooth Fairy (Fischer) pooling forces to defeat or at least neutralize the Bogeyman (Jude Law).

I tried to ask if Baldwin and his costars were allowed or encouraged to improvise as they recorded their voice parts, but the lady with the mike wouldn’t call on me, possibly because she said no photography when she began the show and I ignored her. When they say “no photography” they really mean “no flash photography.”