What mattered to everyone who helped make this moderately appealing Bud Light ad is that they got well paid. Amy Schumer and Seth Rogen were most certainly paid a shitload; ditto Paul Rudd for sitting around for a day and saying one line. But I’m genuinely impressed with the production values — the carefully measured lighting, the convincing CG work, the elegant cutting. Who directed this thing? The articles I’ve read so far don’t say.

February 4, 2016by Jeffrey Wells47 Comments