The problem with Easter weekend is that people in the red-state hinterlands tend to stay away from movies on Easter Sunday (i.e., being into chocolate Easter bunnies, Christian tradition and trying to fortify Ozzie and Harriet family-community values), and that’s why Are We Done Yet?, Black Book and Firehouse Dog opened on Wednesday and The Reaping opened on Thursday.
Some people feel Harvey Weinstein made a mistake not putting Grindhouse into theatres on Wednesday also. (He’s cheap on advertising; a phrase I heard about Harvey is that “money goes through his hands like concrete.”) Grindhouse is tracking decently — the expectation is that it’ll take in roughly $20 million in 2,624 theaters).
