Prior to yesterday afternoon’s Robert De Niro appearance at Santa Monica’s Aero Theatre, Weinstein Co. honcho Harvey Weinstein introduced DeNiro to the packed house. They had just watched a 2 pm screening of Silver Linings Playbook, and just before I began recording Harvey asked how many had just seen David O. Russell‘s film for the first time. About 85% raised their hands. SLP is now expected to top $100 million, but sometimes it takes Joe Popcorn weeks and weeks to wake up and smell the coffee.

Pete Hammond. Robert DeNiro during yesterday afternoon’s post-screening discussion at Santa Monica’s Aero theatre.