Look at this holiday-themed Starbucks cup. Those are flames. You can say “yes, the flames of a living-room fireplace as dad throws another log on and mom serves cups of egg nog.” But one could just as easily say these are the flames of hell. One could argue that flames are more commonly associated with the caverns of Hades than they are with the family hearth. If you were marketing vp for Starbucks would you have signed off on this? On some level the artist who composed this may have been channeling the social hate currents of the Trump era.