Here’s a piece by the New York Times Caryn James about people laughing at the Brokeback Mountain trailer, and particularly the “I wish I could quit you!” line. She says that “the [trailer’s] lush romanticism captures the essence of the film’s appeal and its positioning in the marketplace: as a love story like any other, a long-term romance hampered by circumstances. But the film builds slowly to an affecting end, overcoming its soapy tendencies in a way the trailer can’t. [And yet] any trailer that has entered the culture enough to be made fun of is doing something right.” Maybe, but I don’t know. I think if Focus features had to do it all over again…