Alonso Duralde‘s 12.28 Movieline piece says that Anton Corbijn‘s The American was “mismarketed.” That implies error when this was a simple case of Focus Features misrepresenting The American to earn decent coin before the word got out that it’s an austere art-house film with almost no action. They lied and made $16,662,333 the first five days. If they’d told the truth they would have made a lot less. Simple.

December 29, 2010by Jeffrey Wells16 Comments