In her N.Y. Times piece about the origins of The Nativity Story (New Line, 12.1), Sharon Waxman says it came about because three of the principals — director Catherine Hardwicke, producers Marty Bowen and Wyck Godfrey — wanted to make a film of lasting value that would reconnect them on some level with their rural/family roots. I’m not doubting their sincerity — who doesn’t want to make a film that means something and sticks to the ribs? — but I smell hucksters in sheep’s clothing.