“Bad buzz. Creative infighting. Superhero gridlock at the multiplex. For Marvel Studios, handling gamma rays is starting to look like a cakewalk compared to turning The Incredible Hulk (Universal, 6.13) into a movie franchise.” — the lead graph from Brooks Barnes4.10 N.Y. Times piece, which mainly focuses on negative fan reaction to the trailer and creative differences between star-screenwriter Ed Norton and Marvel Studios chairman David Maisel.