These aren’t fakes. Humphrey Bogart really did appear in ads for Whitman’s Sampler chocolates and Robert Burns cigarillos. He also posed for an ASR butane cigarette lighter ad in 1949. And you know what? A sizable chunk of the under-35 HE readership doesn’t give a toss. Because they have the same relationship with Bogart that Daisy Ridley has with Cary Grant.