A 1.29 N.Y. Times report by Alison Krueger ranks high among the most synthetic capturings of the gutted spirit of the Sundance Film Festival. Over the last 30 years, I mean. Read it and gasp.

Krueger’s verse is about the profound emotional satisfaction that comes from wearing an exclusive Sundance ’20 limited edition “puffer” jacket. Manufactured by Canada Goose and worth roughly…oh, $850 or thereabouts, the gray-colored, Sundance-logo’ed jackets have been handed out to 400 directors and judges.

Krueger: “These filmmaker jackets are Sundance’s version of the Allen & Co. Sun Valley fleece, or the high school varsity jacket: a special badge of in-dom and status that advertises the wearer as part of a privileged group.


photo from Emily Pfeffer via Canada Goose and N.Y. Times.

“[It] turns out successful adults are as susceptible to the allure of free merchandise and what it signifies as any of us.

“’I am starting to see people who have one, and I know they are in the gang,’ said Erica Tremblay, a filmmaker who focuses on indigenous films. “I love being part of the group. We all understand what it took to get here and get the jacket.'”

All right, that’s it — Erica Tremblay‘s cred as a respected nativist filmmaker and documentarian lies in tatters. From here on when I hear her name I’m going to say “the salivating, in-crowd Sundance puffer woman?”

If I were in Park City right now I would be swollen with pride over the fact that I’m not wearing anything that even resembles a Sundance puffer. I would stride around town and ride the shuttle buses in my bulky leather motorcycle jacket atop an under-jacket with a big-ass scarf, black leather gloves and my black cowboy hat, and this outfit would essentially say…well, I’ve said it.

“Perhaps a poor, ill-favored thing, but mine own.” — William Shakespeare, “As You Like It.”


photo from Emily Pfeffer via Canada Goose and N.Y. Times.