I would recreate the old, full-size neon Camel sign that sat for decades on the southeast corner of 7th Ave. and 43rd Street and hang it somewhere in Manhattan…some location that gets a fair amount of foot traffic. Not to sell cigarettes, mind, but as a tribute to classic billboard art of the early to mid 20th Century. Billowing smoke rings and all.

Pronouncing “camels” isn’t tricky by the way — the first syllable has the same vowel-ocity as “ham”, and the second syllable sounds like a mix of “mull” (rhymes with boat hull) and an abbreviated “Mel” as in Mel Gibson. But many of the guys I knew back in my New Jersey suburb used to say “gimme a pack of cahmuhls.”