Alejandro G. Iñárritu’s Bardo (or False Chronicle of a Handful of Truths), a Mexico City-based “nostalgic comedy” about a Mexican journalist and documentarian (Daniel Giménez Cacho) working his way through identity and cultural issues, is now an official Netflix release.
It will therefore receive the whole bucks-up, blue-chip Lisa Taback and Albert Tello red-carpet ooh-lah-lah treatment as part of a deluxe award-season campaign, with a likely launch at Venice/Telluride.
Shot on 65mm (love that aspect!) and costarring Griselda Siciliani, Bardo will debut in certain upscale theatre venues before streaming on Netflix.
Bardo is Spanish for “bard,” which most of us associate with William Shakespeare. The conventional definition is “a poet, traditionally one reciting epics and associated with a particular oral tradition.”
For several months I’ve been asking myself why Bardo sounds so familiar, but I couldn’t figure it out. This morning it hit me — Bardahl Motor Oil, which used to heavily advertise on TV in the mid to late 20th Century.
