Yesterday’s collapsing-values, fall-of-the- Roman-empire statement came from former DreamWorks marketing ace Terry Press: “Everybody knows that culturally, kids rule the roost. The numbers for kids and the age they adopt things like iPods (and) cell phones…all show that kids are growing up faster. If you make records or something you want consumed in the culture, you have to resonate with kids.” She’s right, of course, but an entertainment culture that caters first and foremost to toddlers, tweeners and young teens has opted for dilution and marginalization and essentially removed itself from the hallowed circle. This is a tired old gripe. I know I need to grow up and embrace the infantilization process. Please forgive the foot-dragging.