If you were running a film distribution company that was having a hard time of it, would you merge with an India-based Bollywood company called Eros International? I might want such a merger for the usual reasons, but I would say to the Indian guys, “Look, no offense but as far as our newly merged company is concerned we need to drop the Eros. Because it obviously suggests that our bread and butter is making and distributing hard-R erotica or even porn. By all means keep your company name for domestic business purposes but we need to to call our new outfit something else. Something cool and crisp and edgy and minus the erotic aspect.”