James Stewart’s eyeliner makes him look like a mad ghoul in this German one-sheet for Bell, Book and Candle, which opened on 11.11.58.
It was the year’s second pairing of Stewart and Kim Novak, the first being Vertigo, which tanked after opening on 5.9.58. If memory serves Vertigo wasn’t exactly critically praised either.
Why didn’t Alfred Hitchcock’s haunted classic sell more tickets? Dysfunctional sexual vibes. Gray-haired Stewart (49 or 50 during filming but looking closer to 55) was obviously too long-of-tooth for Novak, who was only 24 or thereabouts.

