Today’s tracking shows that Avatar‘s across-the-board first choice has risen from 16 to 20 — good news. The definite interest among under-25 males is now up to 57 (three points higher than the comparable 12.7 figure) and 59 for over-25 males (five points higher than the same demo on 12.7). The mixed news is that on 12.7 the definitely not interested number for under-25 females was at 9 and the over-25 sector was at 15, and now the same demos in the 12.10 report are 18 and 12, respectively. Under-25 female negative attitudes, in other words, have doubled while negatives among the older, presumably more literate over-25 females have dropped slightly.