How many years did the DeMille (formerly the Mayfair) use that massive, two-walled, wrap-around billboard at the corner of Seventh Ave. and 47th Street? The Mayfair began in October 1930 and continued for nearly three decades. It became the DeMille Theatre when roadshow, reserved-seat flicks played there during the early ’60’s (Spartacus, The Cardinal, Barabbas, The Fall of the Roman Empire, Hawaii). So how many films were gigantisized? At least 150 or so, but I’ve only been able to find eight or nine decent shots in all my internet searches, which I’ve been doing for the last decade or so. It’s a shame. If I could get my hands on two or three dozen I’d create an HE sub-site that would be about nothing else.