On 9.19 an L.A. Times story announced a sea change in the fast-food realm. I’ve stopped wolfing down junk food at midnight (that got tossed out with the drinking) and I’m not one to keep track of fast-food industry stats. But Tiffany Hsu‘s story reported that McDonald’s, Burger King and Dairy Queen are over and that Five Guys Burgers is the new king of the hill, closely followed by Smashburger.
Unless Big Five and Smashburger are offering cash bribes or the services of beautiful underage girls, this is presumably about their food tasting better. Is anyone out there a Big Five or Smashburger convert?
The basis of the story was a survey by Market Force Information. 7,600 consumers were questioned. In every region, Five Guys was boss. Smashburger, as noted, was second in every category except overall value. Also popular are In-N-Out, Fuddruckers and A&W.
Dairy Queen ranked dead last in a group of 16 chains considered. Burger King, Hardee’s, McDonald’s and Jack in the Box rounded out the bottom five.
In short, your father’s fast-food world is yesterday’s news.
There’s a Five Guys right up the street from me on Santa Monica Blvd. near Huntley, but the closest Smashburger is way out in the West Valley.