HE reader Alejandro Aldrete of Monterrey, Mexico, is angry that Disney/Pixar has sent only dubbed prints of WALL*E to local theatres, in contradiction of the usual-usual. I’m guessing that the Mexican distribution exec has probably decided that subtitles aren’t necessary for a kid’s film, and would certainly hurt business — brilliant.
WALL*E arrived today in Mexican cinemas all over the country, and I believe in most of Latin America,” Aldrete writes. “I don’t know about the other countries, but apparently, even though today in my city of Monterrey, with nearly 5 million people and counting, and with WALL*E in hundreds and hundreds of theatres playing every hour from 10 am to midnight, I can’t find one single print of this film that isn’t dubbed into Spanish.
“Dubbing is common on Latin American television, but for the theatre run most films are subtitled. Only kiddie films get here dubbed to cinemas, and usually with one or two prints with subtitles. Yet in the last few years, animated films have stopped coming here with subtitles. Last year it was the same situation with Ratatouille, and even common people around here know it’s a crime against any film of that caliber to not be able to get seen as it is intended in it’s original version.
“My problem with Disney/Pixar on this is that they damn well know Pixar films have a special appeal to adults and film buffs. In the past with The Incredibles and Finding Nemo, I would go to a subtitled showing of those films and have a great time because I knew I was watching something ten times better than any dubbing they could come up with, and also because subtitled showings tend to have less kids fucking around and making noises. So it was a nice deal.
“I personally feel insulted and not taken into account as a loyal costumer of Pixar that they have decided to not bring here one single copy of WALL*E in it’s original form with original audio. Is it too much to ask that they send a bunch of subtitled prints to Latin America for the film buffs? The ones that will keep buying their films in 30 years? I mean really, how greedy can you be to think that you’re losing money by giving us one print in a hundred?