I can understand AMC’s alarm about Moviepass dropping its monthly fee to $9.95, which would theoretically allow subscribers to see one movie per day at participating theatres for…what, 34 cents per show? When Movie Pass began the monthly cost was $45. AMC is looking to bail out of its partnership with Moviepass, calling the cheaper fee a harbinger of “an unustainable business model.” I’m presuming that 97% of Moviepass holders only see two or three films per month. The Moviepass come-on is roughly analogous to a restaurant offering one of those “eat all you want, stay as long as you want” buffet for a flat fee.
