Rich 60-ish men huffing and puffing about power and territoriality is boring, but Paramount has given the DreamWorks trio an olive branch — a DreamWorks-Paramount label called DW/Par, which doesn’t sound as good as Dreamamount — in order to keep Steven Spielberg, David Geffen and Jeffrey Katzenberg from abandoning their Paramount deal over resentment that they haven’t been given sufficient credit for generating a string of B.O. successes this year, blah, blah. The new label is is a symbol of Paramount’s resolve to correct that oversight.