Tolkien-heads have rushed out to see The Hobbit: An Unexpected Journey, fine. A projected $84.7 million by tonight. $37.5 million on Friday, $28.1 million yesterday and a likely $19 million today. What I don’t get is the ‘A’ CinemaScore from audiences. Especially given the 25% drop in business from Friday to Saturday. This is no one’s idea of a satisfying film. It goes on way, way too long, and there are two more to go. Jackson committing to a trilogy is/was about assuring revenue for Weta Digital — let’s be frank.

And what was the Joe Popcorn reaction to 48 fps in and of itself, by the way? Have there been any surveys that focused on this technology alone?