What nudie-hound with a decent-sized PDA (or just a simple iPhone) would shell out for the Lindsay Lohan pics in Playboy? They appeared all over the net today — free. Hugh Hefner‘s publication paid Lohan something close to $1 million to pose for a nude photo spread, which was shot as a tribute to the original 1949 Marilyn Monroe calendar photos.

The photos, for which Monroe was paid $50 some 62 years ago, later turned up in Playboy’s 1953 debut issue.

Hefner announced today “that the leak had prompted him to rush the issue to newsstands this week,” TMZ reports. The issue was originally intended to go on sale next week.