I finally clicked on that IFC/Red Bull ad, which I didn’t have a clue about since I don’t do the selling these days. The IFC guys want people to submit a trailer for a miniseries with an urban nocturnal theme. It can’t be any longer than six minutes and it has to tell some kind of story. That doesn’t seem too hard. As always, the thing to do is avoid the cliches. No stories about bartenders, waitresses, cabbies, cops. I got it, I got it — make one about a homeless cat. Or a dog. The lonely lives of vagrant animals.