This Culprit Underwear billboard was sitting on the Sunset Strip last night, and it’s not…Jesus, I don’t know what to think. My first reaction was “holy shit, they’re kidding…right?”

The idea seems to be that most straight guys (the ad is clearly not aimed at gay guys) don’t look like Calvin Klein models. The idea seems to be that if you’re a straight Millennial or Zoomer dude and of average proportion (i.e., between overweight and morbidly obese) and you don’t care if you’re not living up to 20th Century or even early 21st Century standards of male attractiveness…if you’re some kind of animal and couldn’t care less, Culprit Underwear is probably for you.

What else could the message possibly be?