Apart from rousing receptions given to Taylor Swift and Hillary Clinton and apart from Hulu’s curious $17,500,999.69 cent purchase of Palm Springs, “the reception to [Sundance ’20] movies was much colder.
“As Sundance crawls into its closing days, a majority of the 100-something titles that screened in the snowy theaters of Park City are still actively seeking distribution.
“Many agreed that the narrative features that played were not as strong as they had been in other years, nor as powerful as they need to be to break through the hurdle of getting moviegoers to buy a theater ticket.” — From Brent Lang and Ramin Setoodeh‘s “Taylor and Hillary Were Rock Stars at Sundance, but What About the Movies?”:
In other words, the festival for the most part didn’t cut it, and most of the films shown over the last 10 days probably won’t charm Joe and Jane Popcorn when they start streaming or, in certain rare instances, playing theatrically.
Like I’ve said a few times, Sundance has more or less woked itself into a corner, and now it’s pretty much stuck with that brand or identity badge and can’t hope to free itself. The wokeness has been strident and persistent. The die is cast.