The AP’s David Germain is reporting that “about 15 newspapers and several TV stations and cable channels” are refusing to run ads for Kevin Smith‘s Zack and Miri Make a Porno because they find the word “porno” objectionable. “Commercials for the film during Los Angeles Dodgers games on Fox Sports were dropped at the team’s request,” says Germain, “after some viewers complained.”

If my six-year-old kid asked, “Dad, what’s ‘porno’ mean?,” I’d say “a porno is a dumb movie made by people with no talent who take their clothes off and roll around and make noises.” Simple.