Last night /Film‘s Peter Sciretta caught Paul Feig‘s Bridesmaids (Universal, 5.13) as part of a double-feature presentation following a 10 pm showing of Greg Mottola‘s Paul. Sciretta says that while Feig’s film might technically be called a chick flick or romantic comedy, it “reaches levels of hilarity and heart that these types of films haven’t reached in over a decade.”

Sciretta also says (and this is significant, I think) that last night’s film- and tech-geek crowd, which he guesstimates was at least 80% male, “walked out praising [this] Judd Apatow-produced chick flick over Paul, the Simon Pegg/Nick Frost nerd-serviced sci-fi alien comedy,” which by any measure would have to called “a major achievement.”

Written by Kristen Wiig and Annie Mumolo, Bridesmaids is about feuding bridesmaids played by Wiig and Rose Byrne (Damages). Maya Rudolph plays the bride. Melissa McCarthy, Jon Hamm, Matt Lucas, Ellie Kemper, Dianne Wiestand, the late Jill Clayburgh and Chris O’Dowd costar.

“Wiig delivers a career-best performance that proves she can do much more [than] sketch comedy and funny characters. I’d be shocked if Wiig isn’t nominated for Best Actress in a Comedy/Musical at next year’s Golden Globes (a la Emma Stone/Easy A). McCarthy also kills in every scene she’s in.

Bridesmaids “takes the Apatow formula and applies it to a film populated by funny women,” Sciretta notes. “I’m sure it will be criticized for being misogynistic, even though it is much less so than his other films, on top of being much, much less misandristic than most romantic comedies.

“I’ve also heard a couple complaints that it’s overly long, [but this] might be due to the movie not having begun until a half-hour past midnight.

“The movie has some great set pieces, the centerpiece of which is not afraid to mix women with potty humor, and does so not just for the gross-out laughs, but at the service the story and in a way which escalates to a brilliant crescendo.”

During last week’s initial (and most likely only) viewing of Battle Los Angeles, I kept wondering what those canvas or cloth flaps on the front of U.S. troop helmets were for. I did a little poking around this morning with various search terms, but uncovered no hints or clues. All military gear is about functionality, but I can’t imagine what these effing things would be for. “Hey, soldier…where’s your rolled-up cloth helmet ornament?” Somebody must know.

Earlier this afternoon I saw Rodman Flender‘s Conan O’Brien Can’t Stop at Austin’s Paramount theatre. It’s a smoothly assembled, well-honed capturing of O’Brien’s 32-city “Legally Prohibited From Being Funny on Television” tour that he embarked upon last year following his sudden departure as the host of NBC’s Tonight Show. The doc’s undercurrent is explained in this clip of O’Brien’s post-screening remarks.

A video clip of no consequence whatsoever — zilch. I just took it after snagging my passes this morning inside the Austin Convention Center, and after chatting briefly with critic/feature writer Michelle Orange.

In Eric Kohn‘s 3.13 N.Y. Times profile of Paul helmer Greg Mottola, the bespectacled, bald-headed director of Superbad and Adventureland, describes his latest as (a) “ridiculous” and (b) “silly but also smart” in a “high-low comedy” sense. And yet he’s “worried” about the latest Paul trailer portraying the alien “as an extraterrestrial frat boy.”

Never, ever funny. In fact, moments like this make me want to puke.

“Probably every puerile joke is in there,” Mottola tells Kohn. “They’re obviously in a different context in the movie because the character is irreverent. He doesn’t respect authority.”

So this “silly, ridiculous” movie has “puerile jokes” that Mottola included of his own (and the producers’ and the studio’s) free will, and Mottola is afraid that people will, like, get the wrong idea?

There’s one thing that can’t be said too many times. Supposedly comic moments when characters scream “aaaggghhh!” as a way of conveying panic and terror are never funny — not before, not now and definitely not tomorrow. They’re merely emphatic and repetitive. And yet mediocre comedies always seem to include them.

I couldn’t land a SXXPress pass for tonight’s 10 pm screening of Greg Mottola‘s Paul (Universal, 3.18), and I haven’t tried to contact the film’s p.r. reps so the hell with it. I don’t want to see this thing anyway. Not with those dumb-ass gags that I’ve seen (i.e., guys fainting backwards together, Paul referring to Reese’s Pieces) in the trailer. So I’m going instead to the 9:30 pm screening of Spencer Susser‘s Hesher, which has been recut since its initial viewing at Sundance ’10. There’s also an after-party. Eff Paul.

Next is a 1:45 pm screening of Rodman Flender‘s Conan O’Brien: Can’t Stop, followed by a 6:15 pm screening of Nicholas Lopez‘s Fuck My Life. This film and Hesher are both showing at the original Alamo Drafthouse Lamar, which means I’ll be crossing the river and going slightly south for the first time since arriving in Austin.

The South by Southwest program notes for It’s About You, a documentary about John Mellencamp touring in ’09 and recording No Better Than This, explain that the film “is told through the eyes of the father/son filmmaking team of Kurt and Ian Markus, neither of whom had ever made a film before.” They also say that “the entire 90-minute film is shot on super8, to stunning effect.”

I saw It’s About You a couple of hours ago, and it needs to be said that the super8 effect is not “stunning” — the correct terms are “underwhelming,” “exasperating” and “aesthetically futile.” The idea in using this format, I’m guessing, is that Markus figured that super8’s raw realism correlates to the gritty, balls-out, unpretentious honesty of Mellencamp’s music. But the photography is so golfball grainy and murky and lacking in intrigue — everything captured by Markus and his son looks like shit, and the only thing that comes through is Markus’s belief that super8 is delivering some kind of primal truth that digital couldn’t hope to capture or simulate.

At one point Markus remarks that a special blimp encasement had to be built to suppress super8 camera noise during his shooting of Mellencamp recording his album. He also mentions that the camera, per super8 norm, had to be reloaded every few minutes. And you can’t help but ask yourself, “So these guys were so convinced that the coolness of super8 imagery would be worth it in the end that they put up with all this hassle? Why didn’t someone step in and say, ‘Guys, no one will care…in fact, some people will wonder why you bothered with super8 at all because it looks like crap and brings next-to-nothing to the table’?”

Secondly, Markus and his son’s filmmaking inexperience shows. Markus is a respected still photographer, but his instincts (and those of his son) are dull and listless, and their shooting technique (which includes an occasional inability to focus the lens, or a lack of interest in same) is strictly amateur hour.

Thirdly, Markus conveys very little in his narration except for the fact that John is his friend and that America and iife in general sure have changed since he was young, but basically that his friend is such a fascinating subject that all he and his son have to do is point and shoot. That’s a rather naive view.

Markus is also annoyingly stingy with facts. There’s a scene in which Mellencamp and his now ex-wife Elaine Irwin Mellencamp don white robes and receive holy baptism in a small pool inside a church. Markus isn’t making a film about celebrity, but it feels dishonest that he doesn’t identify Irwin or (I realize this is a stretch) perhaps mention the fact that Mellencamp announced on 12.30.10 that he and Irwin had separated, and that since then Mellencamp has copped to a relationship with Meg Ryan.

After 15 minutes or so I began to be convinced that the South by Southwest team accepted this film solely because of Mellencamp’s name and the fake-cool pedigree of super 8mm. They couldn’t have watched this thing and gone, “Aaahh, yes!…something fresh and real and heartland-y!” They had to know it was cornbeef hash out of a can, and decided to try and sell it as SXSW-approved farm fresh. I know that sounds cynical but what other explanation could there be?

I had three reactions to Asif Kapadia‘s Senna, an absorbing, somewhat affecting doc about the late Ayrton Senna, the legendary Brazilian race-car driver and Formula One champion who was killed during a race in 1994 at the age of 34. They were (a) “well-made film, stirring story,” (b) “Senna’s death was very sad” and (c) “shit will sometimes happen when you drive at exceptionally high speeds in the pursuit of beating others to the finish line.”

I realize Senna is regarded as perhaps the finest driver who ever lived, and that he was religiously adored in Brazil and by racing fans the world over, and that his death (due to a mechanical malfunction in the race-car he was driving) was tragic. But a race-car driver who dies in a pile-up is like a mountain climber who falls into a crevasse or a combat soldier who catches an enemy bullet or a wild-animal tamer who gets clawed to death by a lion.

Honestly? The film, which showed at 11 am today at South by Southwest, left me with sincere admiration for Senna’s passion and determination, but not much in the way of awe or affection. He was a hard-core athlete and very competitive and technically savvy, but he was also a bit of a hot dog and a guy who banged into other race-cars a lot. He often spoke about God helping him with his driving and steering him to victory — a common enough feeling that’s analogous to musicians talking about being “in the groove,” but a bit weird all the same. Plus he came from a fairly rich family and was apparently a major babe hound who never got married or even spoke about having kids. A very interesting fellow, no doubt, but that’s about it…sorry.

You want a really tragic sports figure? Consider the tale of Columbian soccer player Andres Escobar, whose story is quite movingly told in Jeff and Michael Zimbalist‘s The Two Escobars. Now, that‘s a sad story plus one that looks beyond the perimeters of the sport realm.

Today’s SXSW plan is to hit Asif Kapadia‘s Senna, a doc about Brazilian race-car driver Ayrton Senna, at 11 am, followed by K. Lorrel Manning‘s Happy New Year, a post-traumatic stress disorder drama, at 1:15 pm. At 6:30 pm Kurt Markus‘s It’s About You, a doc about John Mellencamp‘s 2009 summer tour and latest album, will screen at the Ritz. The final viewing will be James Gunn‘s Super, which everyone except for myself and six or seven others saw at last September’s Toronto Film Festival.

Sidenote: 4 For Texas is a totally forgotten 1963 Robert Aldrich “comedy” that starred Frank Sinatra, Dean Martin, Anita Ekberg and Ursula Andress — a joke-around Rat Pack ogle-the-girls flick. It actually featured cameo appearances by the Three Stooges.