Faster Shorter

Today’s hit films are having shorter runs in theatres than they did 20 and 25 years ago, says this 7.14 Gregg Kilday piece in the Hollywood Reporter. I had suspected as much before reading it. The burn rate on everything is faster today than it was during the Reagan-Bush era.
The most interesting portion of Kilday’s article notes that while Iron Man and Indiana Jones and the Kingdom of the Crystal Skull lasted in theatres for eight and seven weeks respectively — the ’08 summer’s two longest runs so far — 1984’s Indiana Jones and the Temple of Doom spent 12 weeks in the top 10, and ’89’s Indiana Jones and the Last Crusade spent 10 weeks in the top 10.
“Today, eight weeks in the top 10 — which generally requires that a movie is playing in at least 1,000 locations — is a significant achievement,” writes Kilday.
In the good old days of the mid to late ’80s computers were using Flintstones-level technology and IBM Selectrics were the writing device of choice. The interactive darting-eye video-game aesthetic was in its nascent stages. Attention spans were probably longer back then, and the across-the-board instant gratification principle hadn’t yet taken over. Some GenXers were in their early 20s, but most were in their teens. GenYers were toddlers and tweeners and GenD kidz — those born in the early ’90s and later, easily the fastest-information-processing generation of all — hadn’t been conceived.
So yes, it was a somewhat slower, almost entirely analog world back then, and so, yeah, of course, hit movies tended to hang around longer.
I wouldn’t be surprised if the general pattern for the average super-hit movie of 2020 will be five or six weeks and out. I wouldn’t be surprised if all movies, big and small, were to open everywhere in all media simultaneously. I wouldn’t be surprised if we have no DVD or Blu-ray retail stores whatsoever by 2020 — and it’ll be a profoundly sad thing when this happens, whether it’s five or ten years from now. Stop what you’re doing and shed a tear for the future of the DVD and Blu-ray community of movie lovers worldwide.

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Laugh or Cry?

Because images are everything and because many people out there (i.e., “low information voters”) can’t be bothered to read articles or photo captions or process anything at all except in terms of their gut, Barack Obama loses because of the New Yorker cover. We are a nation of fourth-graders. This, in any event, is the view of Newsweek‘s Jonathan Alter, a fair-minded guy who (to judge by his “Countdown” appearances) is some kind of Obama admirer, or at least not with the dissers.

Chee-Wah-Wah!

Earlier today N.Y. Times reporter Brooks Barnes posted a piece about the amusing YouTube reaction videos to the trailer for Beverly Hills Chihuahua (Disney, 10.3) that have been running since late April. The best one, for me, is the thoughtful bearded guy below — understated, unforced, honest, believable.

The second best video is the one starring Adam, the guy with the nicely trimmed beard and the pretty eyes who goes “wow.” The third best is the one with the two Latino guys. The fourth best is the young slacker guy.

Verdict

In the wake of Meet Dave‘s still-born arrival, a very well written manifesto by Defamer’s Stu Van Airsdale (unless someone else wrote it) that doesn’t call for Murphy’s retirement (like the Vulture guys have suggested) or going back to stand-up or moving to Myanmar, but an announcement that the man absolutely and incontestably doesn’t matter to anyone. The piece is called “Why You Don’t Care About Eddie Murphy.”

“More than any recent bust by Mike Myers or Jim Carrey, Meet Dave‘s disastrous showing owes less to Murphy’s presence than to 20th Century Fox’s miscalculation of what that presence means.
“This is important. The half of the so-called marketing quadrants that made Norbit a hit — men and women under 25 — weren’t there to see Eddie Murphy. They were there for the Trick — the concept, the execution, the ease of it all, however crude, stupid and condescending. Basically, they were there for the movie part of it. They weren’t yet born when Murphy was Murphy; they didn’t know any mighty had fallen, nor from how far up.
“Fox counted on that perspective, however, in foisting ‘Eddie Murphy in Eddie Murphy in Meet Dave‘ — even if Murphy was too far gone for our liking, he had proven reliable enough for a few of the studio’s recent family romps. Right? Doctor Doolittle? Right? Maybe our kids would dig it, while we barely tolerated it for their sake, and, by summer dog-days extension, for our own.
“Except ‘our’ kids don’t care. They’ve got better things to do. And we don’t care that they don’t care. And we don’t care that the millions of others who don’t care (their numbers reflect indirectly in Meet Dave’s box-office trough) don’t care either.
“All we feel is sort of a relief at no longer having to pretend to care — no more calling for Murphy’s head or lamenting his choices. That it should happen to such a household name reinforces only its novelty, not its unlikelihood; actors are forgotten and disused all the time. Eddie Murphy’s indelibility is his only entitlement; he’s achieved that much, Oscar losses and all.
“His value, though? His very place? Gone. And this is us, shrugging.”

Clipped

After 21 months on the job, the fate of Dominick Prizzi has descended upon L.A. Times publisher David Hiller. A car pulls up, a guy gets out….he doesn’t even hear it. I don’t mean to sound cavalier about all the pain that’s going around in Dead Tree-ville. Pain, in fact, is probably too mild a term for what some people are experiencing and feeling. And I’m very sorry. But so many people are getting zotzed it’s a little bit like a gangster movie, admit it.

Disease…What?

“Now a revered commodity thanks to The Office and Extras, Ricky Gervais is making a rare journey to the U.S. to do standup,” writes Variety‘s Phil Gallo. “A precision-oriented writer with well-oiled timing, Gervais instead goes deep into non-politically correct territory, riffing on autistic kids, the Holocaust, AIDS and gay sex, diseases and the pervy behavior of his schoolmates, the belly laughs shifting around the Kodak Theater as nerves are struck. On his opening night in the States, Gervais’ no-nonsense approach hit every bull’s eye.”

Done With

I don’t think I’ve ever reported about a breakup story in this column’s four year history (and I’d like to avoid it henceforth), but Vanity Fair is reporting that Jimmy Kimmel and Sarah Silverman are “no longer f***ing.”

For a reason I can’t quite figure, this strikes me as sad news. My feelings are somewhat akin to the VF line that “their union was the binding force that kept Hollywood from exploding in a mass chain reaction of irony and sexual frivolity.” So was there some kind of…you know, subtext to those competitive “I’m F**king…” videos they both made earlier this year? The Vanity Fair story said that reps for Matt Damon and Ben Affleck had no comment on the breakup.

Track

The Dark Knight will pull in north of $120 million this coming weekend — it may even hit $130 million. Update: Okay, I was being too conservative. It may hit $150 million, but forget anything over that. The tracking — 97 general, 68 definite and 44 first choice — tells the tale. Mamma Mia! is running at 84, 28 and 14….$25 to $30 million, maybe more. Space Chimps are Dead Chimps — 54, 17 and 2.
Stepbrothers (opening 7.25) is 78, 35 and 6…but consicousness is low on this thing because of the Batman film. Give it time to build and breathe. X-Files: I Want To Believe (7.25) is running at 71, 26 and 4. The Rocker (Fox) is looking pretty bad at 17, 11 and 0. The Mummy (8.1) is at 87, 38 and 5…not bad, getting there. Kevin Costner‘s Swing Vote is running at 43, 16 and 1…nothing yet, work to do.

Ixnay to JoMo

“If the pattern of the past seven years prevails, WALL-E will be nominated for the Best Animated Feature category,” writes Wall Street Journal critic Joe Morgenstern. “And if justice prevails, it will win. But WALL-E isn’t just an animated feature; it’s a great motion picture by any measure.
“In keeping with its singular distinction, Pixar’s latest gift to movie lovers should be a candidate for the most prestigious award, Best Picture, when Oscar time rolls around. And the time to start the drumbeat is now, because the path to that nomination is strewn with prickly practicalities and marked by timeworn doubts.”
And I say no to that. Animated feature making needs to work its side of the fence, and more-or-less-real movies need to work their own. Keep the Berlin Wall up, Mr. Gorbachev! Biological actuality is too precious and beautiful to sully its textures with hard-drive simulations and vice versa. Sometimes segregation is a good thing. Let art flourish in every corner, and let WALL*E be saluted for the superb animated family drama that it is.