Showest has been downgraded, devalued, etc. Nikki Finke reported this a few days ago, and now N.Y. Times reporter Sharon Waxman has done the same. And by George, I think we’ve got it. “Mass events at places like ShoWest have been replaced by one-on-one contact with the exhibitors responsible for the lion√ɬ¢√¢‚Äö¬¨√¢‚Äû¬¢s share of American cineplexes, like AMC, Regal and Cinemark,” Waxman writes. “Studio executives say they can cover most of the country with a few phone calls or a visit to an exhibitor√ɬ¢√¢‚Äö¬¨√¢‚Äû¬¢s headquarters in Kansas City, Mo., or Knoxville, Tennessee.”

As this Pete Hammond audio interview with Mike Binder confirms, Reign Over Me (Columbia, 3.23), which Binder directed and wrote, has a gnarly marketing issue that’ll require some expert finessing.

Reign Over Me director-writer Mike Binder (l.); Pete Hammond

The over-30 couples who would absolutely respect and admire and probably love this film are disinclined to attend because Adam Sandler plays the lead, and the under-30 popcorn-munchers who love Sandler’s dumb comedies are (probably) cool to it also because they can smell the quality aura coming off this film and they (probably) don’t want that — they want funny-irreverent Sandler shtick with a low-rent slacker attitude.

This puts Reign Over Me between a rock and a hard place, and one way Columbia marketers are trying to finagle this is by sending Binder and Sandler on a city-by-city promotional tour in which they’ll do live electronic interviews and post-screening q & a’s. The tour won’t include stops in New York or Los Angeles — Sandler wants to avoid dealing with the N.Y./L.A. journo-critic elites (i.e., the majority of whom resent him going in because they believe he’s an avatar of cultural degradation) and concentrate on supposedly friendly hinterlanders.

“This is not the kind of film that we often see big-studios making,” Hammond says in the beginning. “This has more of an indie feel.”

Binder later discloses that he initially wrote Reign with Tom Cruise in mind for Sandler’s lead role (i.e., an emotionally catatonic ex-dentist who spends all his time playing video games, eating Chinese good and listening to The Who and Springsteen on vinyl) and that the Don Cheadle part (an old dental-school friend of Sandler’s with emotional-sharing issues of his own) was going to initially be played by Javier Bardem until he fell out.

“It’s a hard movie to sell,” Binder says. “I don’t have big expectations. My movies never make any [real] money. It’s true. They come out, people say they like ’em, and….I mean, we just saw 300 open last weekend to $70 million dollars.”

Binder says he actually considered cutting an end-of-Act Two scene when Sandler’s character has an emotional breakdown and unloads his pain about having lost his family, etc. It’s a totally “money” payoff thing and perhaps Sandler’s finest moment as a serious actor…and Binder wanted to cut it because he began to feel uncomfortable about what he felt might be a too-heavy emotional impact.

Here, for the fourth or fifth time, is my Reign review from last August.

If the guy who hired you goes down, you too will go down. Jungle law says you can’t just kill a lion — you have to also kill all the lionesses and cubs and political allies. And so Ruth Vitale, the former Paramount Classics co-president who was hired 16 or 17 months ago by the recently- whacked Henry Winterstern to run the distribution of First Look Studios, is jobless once again.

Today’s announcement follows Winterstern’s departure by about 12 days. Vitale will stay on as a First Look consultant through the end of the year. I find this stuff upsetting. For me, Hollywood execs being suddenly dropped through trap doors is no less startling or traumatic than than that cell-phone video of Saddam Hussein‘s execution, or the whackings on The Sopranos.

Bought a copy yesterday afternoon of Warner Home Video’s just-released DVD of Peter Ustinov‘s Billy Budd (1962). Black-and-white scope is one of my favorite visual formats, and what an exquisite and luscious silver-toned transfer this is — spotless, velvety smooth, ultra-crisp perfection with each carefully-lit value and tiny detail on view, and assembled exactly right.

(l.) Terrence Stamp as Billy Budd in ’62; as Wilson in The Limey some 37 years later

The film itself is taut and intelligent and finely sculpted. If you have the character to get into a film that delivers in an exacting, step-by-step way and which uses the technique of just-so dialogue and characters that build and build upon themselves, it will hold you every step of the way. The dialogue is plain and straight in the way that seamen and gentlemen officers once spoke (“I’m sorry for the manner but not the matter”), but heavy with the irony and immense sadness of Herman Melville’s classic tale, which is basically about a meeting of child-like innocence and craggy evil about a British warship in the 1790s.

And the performances! Much better than I remembered them, especially Robert Ryan‘s Claggart , Melvyn Douglas‘s wise old Danish sailor (I forget the character’s name) and Terence Stamp‘s Billy — one of the more striking debut performances ever.

I thought it was generally understood that Scarlett Johansson hurt herself pretty badly by starring in the triple black-spot whammy last year that was Scoop, The Black Dahlia and The Prestige, and that further alliances with Woody Allen feel like thin-ice excursions given the close-to-shocking atrociousness of Scoop. (Didn’t Joe Queenan write a Guardian column last fall about how Johansson is just about over? Scoop was so bad it made me think that perhaps Allen himself had lost it. He could never have made anything that bad in the ’70s or ’80s or ’90s.)

Hence, Johansson’s decision to costar in Allen’s next film, which will mainly shoot in Barcelona this summer, may be something she lives to regret. (Or the opposite. After all, Allen made one of his all-time best, Match Point, only two years ago.) Rebecca Hall, Javier Bardem and Penelope Cruz will also star. The Spain-set film will be Allen’s fourth in a row outside the U.S. The last three were shot in London — Match Point, Scoop and the upcoming Cassandra√ɬ¢√¢‚Äö¬¨√¢‚Äû¬¢s Dream, a dark, Jules and Jim-ish romantic drama that costars Ewan McGregor, Colin Farrell and Hayley Atwell.

And while we’re on the topic of Americans (and American filmmakers) shooting in Spain, remember Whit Stillman‘s Barcelona! A little too dry and reserved here and there, but overall a penetrating, almost haunting work that I only caught up with last year (at the suggestion of Mike Binder, a friend of Stillman’s).

In the 3.19.07 issue of Maclean’s (which I haven’t yet found an online link to), critic Brian D. Johnson‘s lead review starts with a catchy sub-head: “No wonder Hitler loved these guys — Spartan supermen celebrate the joy of war in 300.”

“There’s something brazenly fascistic in how 300 champions muscularity, militarianism and physical purity over ugliness and disease. But then Sparta’s warrior nation was a model for Hitler’s Germany. And with its stunning choreography of shields, swords and spears, 300 plays like the bastard offspring of Braveheart and Triumph of the Will.”

Johnson notes with some fairness that unlike the Nazis, the Spartans were defending their freedom from foreign tyrants and not laying waste to the world.

“But as 300‘s messianic hero happily leads his troops into what is essentially an act of mass suicide,” he goes on, “it’s hard not to think of fascists, suicide bombers and fundamentalists who promote the righteous beauty of marching off to a perfect death.” (Thanks to D. Atkinson of Manitoba for passing this along.)

The obvious motive in giving Kevin Munroe‘s new-age digital Teenage Mutant Ninja Turtle flick the title of TMNT (Warner Bros., 3.23) is that it sounds less odorous and sloggy. No ’90s CG technology, no guys in turtle suits, etc. Voice-actors Chris Evans, Sarah Michelle Gellar, Mako, Kevin Smith, Patrick Stewart, Ziyi Zhang and Laurence Fishburne presumably got decent-sized paychecks for their trouble. The closer is that all the press screenings on both coasts are happening at kid-friendly hours.

Zodiac is superbly made,” writes New Yorker critic David Denby, “but it’s also a strange piece of work. As [it] goes on and on, and it becomes clear that no denouement is possible (the crime was never solved), we have to ask what the reason for all this cinematic blind-alleying might be. Any honest neurotic could probably tell you: the emotional payoff of an obsession is not attaining some longed-for goal — it’s the obsession itself, which fulfills certain needs. If it didn’t, it wouldn’t be an obsession.

“Jake Gyllenhaal‘s Robert Graysmith, whom no one takes seriously at first, wants to prove himself as a sleuth, perhaps, but his real need is to be absorbed in the search. For Fincher, I would guess, the identity of the killer is less important than the vast effort of almost (but not quite) finding him. He teaches us — and we absorb the lesson uneasily — that truth, like some vision that recedes as we draw near it, will never quite yield to our most ardent pursuit.

“The great film critic Manny Farber once praised what he called ‘termite art,’ by which he meant the kind of small, stubborn movie that chews its way through a narrow piece of turf. David Fincher’s Zodiac is mollusk art: the movie keeps elaborating itself out of its own discharge, hardening its emotions, anxieties, and energies into a shell of obsession.”

Christian Hamaker of www.artsandfaith.com has sent along a copy of a recent Top 100 List of Spiritually Significant Films. Carl Dreyer‘s Ordet at #1 for the second year in a row, and Pier Paolo Pasolini‘s The Gospel According to St. Matthew, one of my favorites, ranking at #4. Martin Scorcese‘s The Last Temptation fo Christ, which Christian claims to “loathe,” is at # 63. A film called Balthazar is ranked at #11 — I presume they’re referring to Robert Bresson‘s Au Hasard Balthazar, a film about a saintly donkey that’s obviously a Christian-spiritual parable.

“All of Tehran was outraged” by 300, writes Time correspondent Azadeh Moaveni. Not just its enormous financial success, she writes, but the fact that it was made at all since it’s being seen by locals as an attempt to drum up resentment and war lust for invading Tehran.

“Everywhere I went yesterday, the talk vibrated with indignation over the film 300 — a movie no one in Iran has seen but everyone seems to know about since it became a major box office surprise in the U.S.,” Moaveni reports. “As I stood in line for a full hour to buy ajeel, a mixture of dried fruits and nuts traditional to the start of Persian new year festivities, I felt the entire queue, composed of housewives with pet dogs, teenagers, and clerks from a nearby ministry, shake with fury [about it].

“I hadn’t even heard of the film until that morning when a screed about it came on the radio, so I was able to nod darkly with the rest of the shoppers, savoring a moment of public accord so rare in Tehran. Everywhere else I went, from the dentist to the flower shop, Iranians buzzed with resentment at the film’s depictions of Persians, adamant that the movie was secretly funded by the U.S. government to prepare Americans for going to war against Iran.

“Otherwise why now, if not to turn their people against us?” demanded an elderly lady buying tuberoses. “Yes, truly it is a grave offense,” I said, shaking my own bunch of irises.

“I returned home to discover my family in a similar state of pique. My sister-in-law sat behind her laptop, sending off an e-mail petition against the film to half of Tehran, while my husband leafed through a book on the Achaemenid Empire, noting that Herodotus had estimated the Persian army at 120,000 men, not one million as the film claimed. The morning newspaper lay on the table with the headline “300 AGAINST 70 MILLION!” (the population of the country). It was echoed by the evening news: “Hollywood has opened a new front in the war against Iran.”

“The timing of the computer-generated film, which depicts the ancient confrontation of Sparta and the Persian empire at the Battle of Thermopylae, is certainly inauspicious. It falls on the eve of Norouz, Persian new year, a time when Iranians typically gather in proud celebration, observing rites that date back over 3,000 years, way before Islam, to the age of Zoroastrianism, when their ancient land produced the world’s first monotheistic religion.

“t is not a particularly welcome season to be portrayed as pillaging, deranged savages. Since the entire country will be on two weeks of official holiday, there will be no shortage of time to sit about discussing the slight and what it portends for Iran’s current confrontation with the United States. For a people prone to conspiracy logic, the box-office success of 300, compared with the relative flop of Alexander (another spurious period epic dealing with Persians) is cause for considerable alarm, signaling ominous U.S. intentions.

“Top officials and parliament have scorned the film as though it were a matter of state, and for the first time in a long while, taxi drivers are shaking their fists in agreement when the state news comes on. Agreeing that 300 is egregious drivel is fairly easy. I’m relatively mellow as Iranian nationalists go, and even I found myself applauding when the government spokesman described the film as fabrication and insult. Iranians view the Achaemenid empire as a particularly noble page in their history and cannot understand why it has been singled out for such shoddy cinematic treatment, as the populace here perceives it, with the Persians in rags and its Great King practically naked.

“The Achaemenid kings, who built their majestic capital at Persepolis, were exceptionally munificent for their time. They wrote the world’s earliest recorded human rights declaration, and were opposed to slavery. Cuneiform plates show that Persepolis was built by paid staff rather than slaves And any Iranian child who has visited Persepolis can tell you that its preserved reliefs depict court dress of velvet robes, and that if anyone was wearing rags around 500 B.C., it wasn’t the Persians.

“It is going to take an act of foolhardy courage to distribute that film in Iran. It will truly be 70 million against 300.”

“My movie is more like an opera than a drama. That’s what I say when people say it’s historically inaccurate. You have to understand the convention I’m working in. Everything is at 11.” — 300 director Zack Snyder speaking to MTV.com’s Josh Horowitz.

HE comment: Exactly! Snyder has brilliantly nailed what’s thick and heavy-smoke oppressive about innumerable graphic-novel type films that are primarily about whoa-cool-dude visuals — they’re cranked up to 11, which delivers a certain spirit-bludgeoning, can’t-miss-it-unless-you-happen- to-be-overdosing-on-heroin awesomeness. But “11” is not what life is like. “11” is the universal wank-crank aesthetic of all CG-for-CG’s-sake movies.

Same goes for “10” or “9,” even. Even on an ancient battlefield and even if you’re a manic depressive, most of life tends to happen at intensity levels of “7” or “8”…maybe. For some it’s down to levels of “5” or “6.” It’ll occasionally surge up to “9” or “10” but only in flashes. (Great hand-of-God sex can put you into a “9” or “10” level experience, but I would imagine most people schtup on a “5” or “6” level, at best — especially if the guy is under 20 and has chugged eight or nine beers.) Being in a head-on car collision is a “10”; ditto creating something really exceptional; ditto being in the midst of a bad drug deal like Mark Wahlberg‘s experience in Boogie Nights.

But in the movie-movie worlds of Zack Snyder and other filmmakers who think and dream like him, “11” is the most desirable place to be — a fantasy realm defined and digitally composed by ejaculatory fakery.