I can say definitively that Pabst Blue Ribbon is a big favorite among 20something Brooklyn hipsters (my son Jett included) because it’s cheap. You see it everywhere in Williamsburg bars. “PBR, PBR, PBR…” When I first heard the acronym I thought it was a reference to “PBR street gang,” a code term for Martin Sheen‘s watercraft heading upriver in Apocalypse Now.