Reed Business has put Variety up for sale, and once it sells God help those on the payroll. Five years ago who would’ve figured that The Hollywood Reporter, for decades the Avis to Variety‘s Hertz brand, would be the survivor and Variety would go down to the sea in ships? Indiewire‘s Anne Thompson has summarized what went wrong, but in all fairness what went wrong can be summarized in four words — cluelessness, corporatism and Neil Stiles.