I didn’t have an especially great time with Tim Burton‘s Alice in Wonderland. I can see people taking the kids and maybe deciding they have no choice but to catch it because of the 3D factor. But I found Hubble 3D much more interesting and fulfilling even though it’s a somewhat routinely-made documentary. Why? Because it provides a feeling of awe that is 100% real.

All to say it really, really doesn’t add up that Alice in Wonderland is #1 at the box-office for the third week in a row, having yesterday brought in about $9.8 million from 3,739 locations. Okay, it’s a livelier-seeming attraction than The Bounty Hunter, which seems instantly dismissable to all age groups, creeds and cultures, as well as Repo Men, Diary of a Wimpy Kid, Green Zone and so on.

But Alice in Wonderland is still a fairly tepid thing to sit through, and I just don’t get why it hasn’t fallen off. I’m coming from knowledge and experience here. I don’t just “think” Alice isn’t that great a movie — I know it isn’t. I sat in a theatre with mostly Hispanic Eloi, side by side, and I could sense their emotional engagement levels, and they were not enthralled — they were sitting there like bean-bag chairs.