In a 7.6 piece about Hollywood’s mania for franchise blockbusters, Vulture‘s Gilbert Cruz notes that would-be tentpoles based on old-shoe brands (The Lone Ranger, John Carter, The Green Hornet, The Shadow, The Phantom) have all flopped. Which has had no apparent effect as zombie studio execs only care about market pre-awareness, even if it’s the “who gives a hoot about a decades-old comic book or radio show?” kind. Give Pacific Rim this much — at least it’s an original.