Have you noticed that almost every hotshot entertainment website these days has the same damn look? That look can be described as follows: Acres of white space with large-point-size type with huge boldfaced headlines. All the hip web designers got together on a video conference call about 18 months ago and decided on this. The apparent consensus us that GenY readers don’t want density. They want their websites to look like pre-school children’s books, like The Adventures of Babar and Celeste.

April 30, 2013by Jeffrey Wells7 Comments